CII’s consumer fair in a new avatar
Chandigarh: If you think CII’s consumer fair is all about swanky cars and luxurious electronic goods, think again. The annual consumer fair, which is organised by Confederation of Indian Industries (CII), has revamped itself this year. “Keeping customer’s needs in mind, this revamp is necessary,” Krishan Goyal, former chairman, CII Chandigarh state council, said. There is a blend of big and small entrepreneurs for consumers. The stalls are selling churans, candles, artificial jewellery, apparels and other home decor accessories, along with cars and electronic products. ‘Everything for everybody under one roof ’ is the mantra of the organisers. “This time we tried to bring more diversity to our fair. Anybody who comes with whatever budget can make purchases in the fair. With festival season on, the aim was to provide consumers everything under one roof,” Major CS Bachhar, director, CII northern region, said. A new segment — States of India — has been introduced. The fair also got bigger and better, as traders from 12 different countries are participating this time. Accompanying two delegates from the UK, Vina Parmar, a marketing assistant of a UK based-company of car toys, said, “We get a chance to understand and estimate the potential demand present here.” Fair’s facets Sellers from other nations face language problem. Chavalit Rojjanaprapayon, minister counsellor (commercial) from Royal Thai Embassy, said, “Certainly, we are facing language problem but it can be overcome. After all there is a big market for any kind of product.” Space utilised, to accommodate 180 participant traders, has increased from last year’s 4,000 sq mt to this year’s 6,500 sq mt. For the first time traders from 12 countries, including Australia, Pakistan, Thailand, are participating