Punjab Coop Bank to form council of brand ambassadors
PUNJAB State Cooperative Bank on Friday said it would form a council comprising young agriculture entrepreneurs of the state to encourage the peasantry of the state to shed the traditional system of farming. "We are going to form a council of at least ten young agriculture entrepreneurs who have brought dynamic changes in their system of farming, as brand ambassadors, to encourage other farmers to come out of the traditional system of farming,” newly-appointed chairman of the Punjab State Cooperative Bank Jasjit Singh told reporters here. Elaborating on the idea behind forming the council of brand ambassa-dors, Singh said it was time the peasantry changed their traditional system of cropping and, through cooperative movements, establish big food processing units to earn for themselves as well as develop the economy of the state. One of such brand ambassador has already been enrolled, who has in-vested Rs 80 crore to install a plant of French fries in Jalandhar, he said. Such dynamic entrepreneurs in different fields, including fruit process-ing and horticulture, would be enrolled in the proposed council and the bank would provide farmers a single-window system to extend fi-nances, he said, adding that even amendments in the policies of the cooperative bank would be made as per the guidance and suggestions of such brand ambassadors.