H-P to click on small-town SMEs
HEWLETT Packard (H-P) is all set to enhance its presence pan India by tapping the SME potential in tier-III & tier-IV cities. The company intends to multiply the number of its channel partners in India. Though the company officials are tight-lipped over the India investment part, they said that a considerable amount would be spent to increase its penetration in India. The company has also announced a $300-million global marketing campaign to target larger businesses in countries like India. The marketing strategy would include road shows, retail channel route, special training programmes for exporters, travel agents etc. Interestingly, its also plans to have a separate financing programme for the SMEs in India. H-P India director (Commercial & Enterprise Printing, Imaging) Samir Shah says: “We foresee a huge potential in smaller cities and will enhance our penetration. The details of investment can’t be provided yet. Since H-P has the highest market share in India, we intend to push this growth momentum further. We are bound to make huge investments.” As part of its e-governance initiative under the ‘Mission Mode Project’ in India, H-P is all set include more states and corporates. Talking about the channel programme, vicepresident (Laser jet business, Imaging and Printing group-Asia Pacific) Herbert Koeck says: “Programmes like ‘New HP Channel Programme’ offer powerful advantages to partners. HP is also introducing the new HP Office Printing Channel Programme, a comprehensive programme which has matured from a previous programme for value channels. The HP Office Printing Channel Programme is designed to help qualified partners grow sales revenue and profitability through increased access to H-P’s entire imaging and printing portfolio. Also the company has introduced more than 25 new printing solutions including new web-based printing tools. It also showcased new colour printers and multifunction printers optimised for producing professional quality marketing materials, business collaterals and everyday documents. The new offerings include two HP LaserJet multifunction printers (MFPs), an enterprise class scanner for document capture and three specialised industry solutions.