About Us

Our CEO, Mr. Rajiv Dhingra is a well-known personality in the industry of Fragrances and has been invited by the Ministry Of Small Scale Industry, Government of India and the Regional Testing Center to deliver Lectures in various seminars. A Chemical Engineer and an Post Graduate In Marketing Management, Rajiv and his father, Shri Prakash Chand Dhingra together have put in their untiring efforts to guide our organization to the pinnacle of success.

Our state-of-the-art manufacturing plant is strategically located at Naraina Industrial Area, which is in the heart of New Delhi, India. Spread over an extensive area and facilitated with large production capacities, we can meet efficiently with the increasing demands of the markets. Further, our manufacturing unit is installed with hi-tech machines and equipment, which are based on latest technology, which have ensured streamlined production process and on time delivery of consignments.

Following are the machines installed in the above mentioned departments:

• Extracting Plant
• Distillation Plant
• Mixers
• Vaccum Filters
• Dryers
• Soap Sampling Plant

• Provide world-class quality fragrances at competitive prices.
• To continually develop new combinations of existing fragrance notes to push the envelope of current technology.
• To identify new materials that can reliably be integrated into our fragrance palate to offer new concepts.
• To continually provide conceptual ideas for products with a line of suggested fragrances that capture and promote those ideas.
• To identify trends in our customers' markets that will allow them to be at the forefront of their industry.
• To remain abreast of regulatory issues and provide fragrances that fully comply with recommended guidelines.
• To achieve a level of customer service that fully integrates our procedures into our customers' requirements. To remain flexible in responding to our customers' business dynamics.
• To maintain reliable sources of quality raw materials and adequate inventories to respond to customer needs.
• To ship orders within three to five days of receipt.
• To provide necessary specifications and documentation to assure and maintain consistent quality.
• To provide sales and customer service support levels consistent with the needs and demands of our customers.

Our group of specialists from the Cosmetic Industry helps us manufacture and meet clients’ requirements of outstanding quality range of Fragrances. These professionals possess market experience and hence, function in accordance with set Industry norms with magnified focus on Global Market Standards.

Our team comprises:

• Chemical Engineer
• Senior Chemist
• Quality Controllers
• Sales & Marketing Executives

• We have developed accelerated aging protocols to help anticipate unforeseen problems before they show up on your customer's shelves.
• We have analytical instrumentation including G.L.C. for both creative purposes and quality control.
• We work closely with raw material suppliers to remain abreast of any technical developments or changes occurring in your raw materials.
• We have staff chemists qualified in product development and specialists in candle development. They bring valuable insight to technical issues that arise and provide us with the opportunity to research fragrances that perform well in all industries served.
• Of course, our perfumer staff is at the heart of our abilities. They are responsible for the quality of our fragrances and also are available to help you refine fragrances to your exact requirements.

Fragrance duplication of a finished product comprises an important part of our industry. Not only is this type of work important to a customer who wants to offer a similar product, but many times a fragrance will be requested for a different product type altogether. Perhaps a fine fragrance is desired in a bath line; a popular shampoo fragrance for an air freshener; a soap fragrance for a cleaning product, etc. M P Fragrance perfumers keep abreast of new product fragrances that we draw upon to form a basis for a customer's request. With the difficulties in describing a desired odor for a product, it creates a common reference upon which to build a successful fragrance.

As fragrance trends evolve, it is important to have the ability to identify the delicate balance of raw materials that yield a particular fragrance. With this knowledge firmly in hand, we can then draw upon it to help form new fragrances that flow into trends of the future.

Knowing the makeup of a fragrance allows us to identify problems that may arise in using it in a particular customer's product. We can modify the fragrance to work properly, or suggest that an alternative approach be taken.

M P Fragrance is proud of its competent sales and marketing support staff. The benefits offered by working with us are many. We all perform multiple functions, and as such can often answer questions or solve situations immediately. There are no delayed phone messages, referrals to different departments or different persons to keep straight for most everyday events. However, if we cannot help immediately ourselves, we will obtain the information you require as soon as possible - the same day.

• Mask base ingredients.
• Signal important product benefits.
• Provide marketing and advertising claims.
• Link product and packaging.
• Position the product amongst competition.
• Create brand loyalty.
• Comply with all regulations and customer requirements.
• Provide the most favorable cost to use level relationship within pricing constraints.

• M P Fragrances has been in existence since 1997
• We have never had a fire or other incident that caused a work stoppage.
• We have never been cited for any environmental violation.
• We have never had a work related injury that resulted in a workers compensation claim.
• We have never had a claim resulting from the use of our products that was not satisfactorily resolved with the customer.

M P Fragrances has proudly built its' business over the past 8 years by consistently shipping orders within 3-5 days of receipt. A customer whose business depends on timely receipt of a key ingredient of a product to meet production schedules, or fill orders for customer that demand quick response to keep their shelves stocked will appreciate this service. A partially completed order that must remain unfilled until the perfume arrives can ruin production schedules. Orders may be cancelled. Oftentimes an entire batch is ruined, or worse, the customer goes somewhere else for the product. M P Fragrances can often break into its' schedule or work overtime to ship a fragrance the same day it is ordered in such situations. We maintain an enormous inventory of raw materials to accommodate these requests.

Our quick response will allow you to utilize the latest manufacturing techniques, such as "just in time" delivery of raw materials. Of course, we will stock finished inventory for release against scheduled dates if a blanket order arrangement is preferred.

Our normal methods of shipment are Roadways. Our central location assures timely deliveries to your manufacturing locations. All orders shipped to you will be via your designated carrier. Material Safety Data information will have been previously submitted during the course of evaluation. We normally will include your purchase order number on each container and will gladly add any other information you want to identify and control your fragrances. Other information, such as certificates of analysis can be included if requested. We offer multiple packaging options for your convenience at no additional cost.

Our range of Fragrances and allied products are export as per global quality parameters so that our customers receive a constant supply of flawless goods. Our wide distribution network, excellent pricing policy, easy payment modes like Cash, Cheque and DD, on time delivery schedules and adherence to ethical business practices have helped us to turn into the most preferred brand for our customers all over theIndian Subcontinent, East Asia, Middle East and South East Asia.

A few of our client associations are as follows:

• M/s Shahnaz Herbal Group
• M/s Synergy Biosynthesis
• M/s Delta Exports
• M/s Aanchal International

The factors that have supported us in creating a position of appreciation and reliability in the national as well as the Global Markets are as follows:

• Advanced laboratories
• Qualified professionals
• Customized solutions
• Competitive prices

M P Fragrances stays abreast of developments in our customers markets. We Track new product introductions, trends in fashion and color, consumer spending patterns and many other sources of information.

Fragrance trends tend to evolve from different sources. Certainly the fine fragrance segment has a strong influence in the personal care and home fragrance markets. As more and more perfumes are introduced each year, this influence has become even more evident.

New raw materials can spark fragrance growth and diversity in a product category as well. The trend toward cosmeceuticals in personal care products is a good example of this. Fragrances that are both stable and serve to project the products benefits are developed as a result, thus moving fragrance in yet another direction.

M P Fragrances researches and documents all these phenomena. We translate the information into fragrances that are introduced to customers via our conceptual brochures. In addition, we pass important information to customers as it is received and verified to offer them the benefits of our efforts. This information can be important during the development stages of new products. Customers can then be sure that the fragrances selected for the new products will be both contemporary and market oriented for success.

Our company is licensed with ISO 9001: 2008 certifications. We have built a high-end quality control laboratory, which is armed with every required machine like the GC, Flash point apparatus, RI apparatus and electronic scales for quality testing and checking of raw materials and finished products. Our quality inspectors stringently inspect our products on various global pre-defined parameters to make sure of the quality compliance and safety measures.

Our Fragrances are tested on the following parameters:

• Side effects
• Purity
• Aroma Longevity

• Raw material suppliers have been long established to assure consistent quality and reliable supplies.
• Incoming raw materials are monitored for odor and physical constants. They are not approved for manufacturing use until they are evaluated.
• Formulas are computer generated for each order.
• Electronic balances assure production accuracy.
• Finished fragrance formulas are evaluated against established physical and odor standards and retained library samples.
• Delivery dates are monitored to assure prompt shipments.
• Government and industry restrictions and reporting requirements are integrated into our system by our regulatory affairs personnel as required. We notify affected customers of such occurrences as part of our customer service.
• We are members of various national associations and closely monitor meetings and technical sessions to remain abreast of events specific to the industry.

We are committed to offer a quality range of Fragrances as per the specific requirements and needs of the individual client. With the assistance of expert professionals and advanced technology, we can be easily replicated or cloned any existing product. Along with meeting the custom requirements of the client, we also maintain timely delivery of the orders.